Cookies information
Cookies are small text files that are placed on your computer by the websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The use of cookies is now standard for most websites. If you are uncomfortable with the use of cookies, you can manage and control them through your browser, including removing cookies by deleting them from your ‘browser history’ (cache) when you leave the site.
Types of cookies
‘Session’ cookies remain in your browser during your browser session only, ie until you leave the website.
‘Persistent’ cookies remain in your browser after the session (unless deleted by you).
‘Performance’ cookies collect information about your use of the website, such as webpages visited and any error messages; they do not collect personally identifiable information, and the information collected is aggregated such that it is anonymous. Performance cookies are used to improve how a website works.
‘Functionality’ cookies allow the website to remember any choices you make about the website (such as changes to text size, customised pages) or enable services such as commenting on a blog.
Use of cookies by PwC
The following table explains the way in which we use cookies on this website.
By using this website, you agree that we can place these cookies on your computer/device for the stated purposes:
| Provider | Name | Purpose | Type | Duration |
|---|---|---|---|---|
| Adobe Analytics | AMCV_###@AdobeOrg | This cookie is used to identify a unique visitor. It is set using JavaScript to store a unique visitor ID in an AMCV_###@AdobeOrg cookie on the domain of the current website, where ### represents a random string of characters. |
First Party Persistent | 2 years from set/update |
| Cadreon Canada | uTag | This javascript container script is loaded upon page view, subsequent pixels are then loaded based on page URL or conditional fires. |
First Party persistent container tag |
Until removal |
| Demandbase | dmpsh | This tracks the history of any ID syncs between TUUID and 3rd party exchanges | Third Party | 2 years |
| Demandbase | tuuid_lu | This tracks the date when the TUUID was last updated. | Third Party | 2 years |
| Demandbase | pvc | This cookie tracks post-view conversions for ad campaigns. | Third Party | 2 years |
| Demandbase | ssid | This cookie is set to assist in onsite identification for certain legacy campaigns. | Third Party | 2 years |
| Demandbase | _ga | This is a Google Analytics cookie | Third Party | 2 years |
| Demandbase | dmdbase_cdc | This cookie is used to pass only the company name and firmographic attributes of a site visitor into analytics based on the source IP address. It is set using JavaScript. | First Party Session | Until end of session |
| Demandbase | tuuid | This cookie is used for analytics and advertising services provided by Demandbase products. | Third Party | 24 months |
| Demandbase | IUUID | This cookie is used for performance and optimization of Demandbase data and reporting. | Third Party | 24 months |
| _fb | The Facebook pixel is a piece of JavaScript code for our website that enables us to measure, optimize and build audiences for Facebook ad campaigns. Using the Facebook pixel, we can leverage the actions people take on our website across devices to inform more effective Facebook advertising campaigns. |
First Party Persistent | 1 year from set/update | |
| Google Analytics | _ga | This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits pwc.com.ca, a new _ga cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to pwc.com/ca and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure. |
First Party Persistent | 2 years from set/update |
| Google Analytics | _gat | This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits pwc.com.ca, a new _gat cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to pwc.com/ca and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure. |
First Party Persistent | 24 hours from set/update |
| Google Analytics | __utma | This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits pwc.com.ca, a new __utma cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to pwc.com/ca and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure. |
First Party Persistent | 2 years from set/update |
| Google Analytics | __utmb | This cookie is used to establish and continue a user session with pwc.com/ca. When a user views a page on pwc.com/ca, the Google Analytics code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on pwc.com/ca; this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on pwc.coom/ca for longer than 30 minutes. | First Party Persistent | 30 minutes from set/update |
| Google Analytics | __utmc | This cookie operates in conjunction with the '__utmb' cookie to determine whether or not to establish a new session for the user. If it does not find the cookie, a new one is written and a new session is established. This cookie expires when a user's session is no longer active. |
First Party Persistent | At end of session |
| Google Analytics | __utmz | This cookie stores the type of referral used by the visitor to reach pwc.co.uk, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation within pwc.com/ca. The cookie is updated with each page view to pwc.com/ca |
First Party Persistent |
6 months from set/update |
| Oracle Eloqua | ELOQUA | This cookie is set by Eloqua and is used by PwC to track individual visitors and their use of some pages on this site. It is set when you first visit the site and updated on subsequent visits. |
Third Party Persistent | 2 years |
| Oracle Eloqua | ELQSTATUS | This cookie is set by Eloqua and is used by PwC to track individual visitors and their use of some pages on this site. It is set when you first visit the site and updated on subsequent visits. |
Third Party Persistent | 2 years |
Retired: No longer in use but may be present for returning visitors. Can be deleted.
| Provider | Name | Purpose | Type | Duration | Retired date |
|---|---|---|---|---|---|
| MVI Solutions | mvi_visits_id | This cookie is used to track visitor numbers and activity on pwc.com/ca | First Party Persistent | 5 years from set/update | 04/12/13 |
