Entrepreneurial & private business

Everything we do is built around you.

When your work is personal, you need people you can trust and solutions you can count on. Our community of solvers is here to help you.

You're at the centre

Growing a business can be demanding, exhilarating, and intensely personal. And, today’s challenges are unlike any we’ve experienced before. They require something more than the expected. We get that. That’s why we’re here to help you manage your ownership and growth at every stage, in a way that fits the needs of your business. At PwC, we’re built around you.

Our dedicated community of solvers uses technology to help solve complex challenges facing entrepreneurial and private businesses like yours. Our focus is on your agenda, your goals, your network, your legacy. We’re here to listen, today and tomorrow.


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A personalised and holistic approach, just for you.

We get that your decisions aren’t always just about business. They’re personal. That’s why we help you manage ownership and growth at every stage, and especially during these times of change and uncertainty. Our unique framework considers your needs as both an owner and a business leader. We call our framework the “Owner’s Agenda.” Take a look at how we think about financial and strategic considerations holistically, from governance to succession planning to technology.

Meet our team

Explore more ways PwC can help

Helping family businesses grow, prosper and professionalise to ensure continuity for future generations

Working with family offices to preserve and then grow the wealth for current and future generations

Connect. Learn. Lead - Our commitment to young entrepreneurs & successors in family businesses globally

Helping you and your family business grow and protect your wealth

From startups to established businesses, we can help you become the company you want to be

Powering Private is a programme that we have created for our private business clients and partners.

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Sustainability & private business


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Contact us

Dr. Peter Bartels

Dr. Peter Bartels

Global Entrepreneurial and Private Business Leader, PwC Germany