PwC Canada’s generative AI hub:

Explore insights on a disruptor that’s redefining the tech and business landscape

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How you can maximize the generative AI opportunity

Trust will be key as organizations explore this disruptive technology

Generative AI: A friend or foe to your workforce?

Five important questions you should be asking

Cutting through the noise

A strategic approach to generative AI

It’s still early days for generative artificial intelligence, but the latest developments in this innovative technology that’s making waves around the world is clearly on the minds of Canada’s chief executive officers. According to our 26th Annual Global CEO Survey, 69% of Canadian CEOs believe technology disruptors like AI will impact profitability over the next 10 years. With many CEOs questioning whether their businesses will still be viable in a decade, organizations can’t wait to start figuring out the role generative AI can play in their long-term future.

While addressing the many unknowns and uncertainties is critical, it’s also important to acknowledge the growth opportunities. For organizations that successfully incorporate the right level of human insight and ingenuity to capture the full power of generative AI, it’s a chance to push past the discomfort this technology creates to become the market leader. But with so much happening so quickly, companies need to take action to demystify generative AI and assess the transformative possibilities it opens up.

A community of solvers to help guide your generative AI journey

To help Canadian leaders start the journey, our community of solvers is sharing their insights into the key issues raised by generative AI, including the very important considerations related to trust, ethics, privacy and consent. They’re also helping organizations explore the types of use cases at play and the benefits they create, the very significant implications for the workforce and the technology capabilities and partnerships required to move forward. We invite you to read our perspectives on the many questions surrounding generative AI and look forward to discussing the path forward for your business as you begin your own journey.